Coy! calls time on TV ad production

Coy! Communications, the production company founded by Mark Denton, has ceased making TV ads. The company's directors - Denton and Fern Berresford - will continue shooting commercials but instead through Short Films.

Denton: will continue shooting commercials through Short Films
Denton: will continue shooting commercials through Short Films

Coy! Communications will remain operational, taking commissions on graphic-design briefs, theatrical productions and special creative projects.

Denton said: "I started Coy! to support my creative enterprises, but the demands of running a production company were taking my eye off the ball. I still love shooting commercials and I can’t think of a better home than Short Films."

Stephen Mead and Holly Hartley, who own Short Films, said: "We’re delighted to have Mark and Fern on board. It’s always nice to see a well-trimmed moustache in the office and Mark is very dapper as well."

Denton, who was previously a partner and the creative director at Therapy Films, set up Coy! Communications in 2008 with the producer Sara Cummins.

Coy! Communications has produced ads for brands including William Hill and Shelter. More recently, it has been behind Aldi’s humorous spots comparing their own products with big brands.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published