Watches of Switzerland channels Hitchcock's 'The Birds' in luxurious new creative

Magpies, the birds that hunt down and steal shiny new objects, flock around a woman aggressively in these fashion images, while her watch shines a bright gold through the swarm of black and white.

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

  • Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

    Watches of Switzerland campaign inspired by Hitchcock's 'The Birds'

of

The creative, the first from Watches of Switzerland since 1997, channels Alfred Hitchcock's film 'The Birds', for the launch of the brand's new flagship Regent Street store in London.

Brand: Watches of Switzerland

Agency: Grey London

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More