Hottest virals: Crazy freestyle football success for Pepsi Max, plus EA Sports and Twitter

The latest virals from Pepsi Max, EA Sports and Twitter.

Pepsi Max: freestyle footballers amaze on a tricked-out pitch
Pepsi Max: freestyle footballers amaze on a tricked-out pitch

Pepsi Max - The Unbelievable Game

Freestyle footballers take on a tricked-out trampoline pitch to the surprise of onlookers, filmed with a hidden camera to kick off the World Cup spirit for Pepsi Max.

EA Sports - Always in the game

Landon Donovan didn't make the US team for Brazil 2014 but still manages to lift the World Cup – albeit virtual – in this viral for the Fifa World Cup 2014 game.

Twitter - #WorldCup on Twitter

This viral for Twitter promotes the social network as a destination for World Cup news and views, and highlights Twitter's new World Cup functionality, allowing users to choose teams to follow and show their national pride.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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