At some point over the past few years, brands realised that making people feel a bit nervous sold products, or so the term 'prankvertising' would lead you to believe. Halloween has become a showcase for such tactics, but which brand has the most popular content online?
We've teamed up with Unruly to look at the most shared videos this year, unleashing the most frightening and nerve-wracking videos from the shackles of the internet for your pleasure (or pain).
The film studios do lead with the scary promos but they employ tactics all brands could adopt.
Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).