Schoolchildren crushed by out-of-control car in graphic driving safety film

A speeding driver smashes over a hedge and crushes a group of children who are out on a field trip, in a graphic film that has been banned from TV before 9pm and is set to an acoustic version of Guns N' Roses' 'Sweet Child O' Mine'.

DOE employs shock tactics for new driving safety film
DOE employs shock tactics for new driving safety film

Northern Ireland’s Department of the Environment (DOE) is using the shock tactics to drive home the message that 28 children have died in accidents caused by speeding cars since 2000.

The film ends with a "shame on you" message and a chilling shot of an empty classroom.

Brand: DOE

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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