Lego-built bus stop celebrates birthdays of London's buses

A bus stop constructed entirely from pieces of Lego and appropriately situated outside iconic toy shop Hamley's on London's Regent Street has been erected to celebrate Transport for London (TfL)'s Year of the Bus.

of

The Conduit Street stop on Regent Street, which serves travellers alighting for Hamley's, constitutes 100,000 bricks of Lego and even includes a bench made of red bricks.

It has been constructed to celebrate 60 years since the advent of the Routemaster, 75 years since the launch of the RT-Type bus and 100 years since the world’s first mass-produced bus – the B-Type "Battle Bus", which took soldiers to the frontline in the First World War.

The Lego-made Regent Street stop will remain in place until 15 July.

Client: Transport for London

Brand: The Bus

Agency: Crescendo

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published