Evian's Rizzle Kicks music video stars Wimbledon ace Maria Sharapova

Rizzle Kicks chase tennis star Maria Sharapova down the streets of Wimbledon in a Evian-sponsored music video called "Tell Her" that is a love song to their childhood crush.

Maria Sharapova stars in the Rizzle Kicks music video
Maria Sharapova stars in the Rizzle Kicks music video

The number five seed plays her first Wimbledon match today and stars in the video as part of the water brand’s "Live young summer" that has already seen the company’s Baby and Me ad "hijacked" by Alan Carr. 

Brand: Evian

Client: Pam Pines, head of marketing at Danone Waters

Agency: Kameleon

Creative: Nick Chapin

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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