Snickers tells Suarez it's 'more satisfying than Italian'

As brands galore jump on the back of the Luis Suarez "Bitegate", Snickers has employed its own personal brand of humour to piggyback on the incident.

Snickers jumps on the back of Luis Suarez's biting incident during the Uruguay v Italy game
Snickers jumps on the back of Luis Suarez's biting incident during the Uruguay v Italy game

The brand, known for its "You’re not you when you’re hungry" ad campaign, simply tweeted an image of a bitten-into Snickers bar, with the text: "More satisfying than Italian".

The flurry of activity came as Liverpool’s striker Suarez allegedly bit Giorgio Chiellini during last night’s World Cup game between his national team Uruguay and Italy.

Brand: Snickers

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published