888poker reviews relationship with brand ambassador Luis Suarez after alleged bite

Gambling website 888poker.com has revealed it is reviewing its relationship with Luis Suárez only a month after signing him as brand ambassador, after he allegedly bit Italian player Giorgio Chiellini.

Suarez at the 888poker press conference
Suarez at the 888poker press conference

The brand has tweeted "it will not tolerate unsporting behavior [sic]" and said it will review its relationship with the Uruguayan football star after his actions in last night’s World Cup match against Italy.

888poker signed up Suarez, who it claims is a keen poker enthusiast, in May as part of a "global endorsement contract".

In the release announcing the deal, it said the player’s "professional achievements to date have been nothing short of extraordinary".

Activity involving Suarez has included a YouTube video interviewing the player after his two goals against England helped eliminate the team from the World Cup.

888poker signed up Suarez last month despite the player having a questionable disciplinary record and a previous ban for biting Chelsea defender Branislav Ivanovic when playing for Liverpool in April 2013.

Fifa, the organising body of the World Cup, has already announced it is investigating Suarez’s alleged biting of Chiellini. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published