Pitch update: Somersby, Sport England, Odeon, Hertz

Now, where were we? Ah, of course - new business.

Somersby: three on the shortlist
Somersby: three on the shortlist

Things are starting to return to normal after advertising’s grand vacances – the Carlsberg cider brand Somersby has shortlisted the incumbent, Fold7, McCann London and The Marketing Store to proceed in the pitch for its £10 million advertising account. Fold7 launched the brand last year with a campaign that played on puns of modern technology – whether it will continue to go down this creative route(r) is unclear.

A few creative pitches have also reached resolution – and we’re looking at you now, BMW and Virgin Atlantic – with Sport England hiring FCB Inferno to create a campaign encouraging more women to take part in sport. FCB Inferno saw off competition from DLKW Lowe in the final round of a review handled by the Crown Commercial Service.

There was also good news for Stephen Maher on his return from the south of France – MBA has won Odeon’s digital and direct account after a competitive pitch against two other agencies. The process was handled by Creativebrief.

But for every winner, there’s also a loser – Initiative has lost its long-standing Hertz client after its media business moved to Mindshare.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published