Social photo of the week

"This is why we all do it," Global’s group chief executive, Stephen Miron (@stephenmiron), Tweeted with this spectacular shot of his station Capital FM’s pop music-Summertime Ball extravaganza at Wembley Stadium last week.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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