Stella Artois Wimbledon short tells tale of pigeon-hunting Rufus

Wimbledon's pigeon-scaring hawk Rufus stars in a two-minute film for beer brand and tournament sponsor Stella Artois.

Stella Artois: produced a two-minute film about Rufus the pigeon-scaring hawk
Stella Artois: produced a two-minute film about Rufus the pigeon-scaring hawk

"Perfectionists: Rufus - The Real Hawk-Eye" features a voiceover told from the point-of-view of the bird of prey.

"For years, Wimbledon was interrupted by unwanted visitors" explains the ad, before the viewer is shown archive footage of pigeons invading the court and stopping play. "Until 2000," continues the voiceover.

"I’ve been a member of Wimbledon security for 14 years," Rufus tells viewers, with a large dash of artistic licence - Rufus is only six years old and replaced previous incumbent Hamish just five years ago.

"Stella Artois," reads the end-copy. "As served at Wimbledon."

Brand: Stella Artois

Agency: Mother London

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published