Barclaycard kick starts 'matchmaking' campaign to push Bespoke Offers service

Barclaycard is launching a "matchmaking" campaign today to push its Bespoke Offers service, which aims to provide tailored offers from brands for consumers.

Barclaycard Bespoke Offers ad by BBH
Barclaycard Bespoke Offers ad by BBH

The campaign, created by BBH, runs across TV, press, digital and outdoor platforms, targets mothers, and focuses on the idea that customers can use Bespoke Offers to save money on items they are keen to purchase.

Two separate spots show a character looking happily at what is presumed to be their perfect match, with the voiceover stating that the man or woman featured believes that they have found "the one".

In each case, the object of the character’s desires is shown to be an actual object, such as an iPad or a satchel, found through the Bespoke Offers service at a discounted price.

The service, first revealed by Marketing in 2012, launched its first brand campaign in May last year, when the service went live with 5,000 deals from launch partners including British Airways and Starbucks. 

Stuart Beamish, marketing director at Bespoke Offers, Barclaycard, said that this new work aims to build "greater emotional warmth and resonance for the brand".

He said: "Bespoke Offers gives consumers something different because we can use actual spending habits, as well as likes and interests, to better partner people with deals. It’s this that makes us unique in the market and means that we are the only brand that can genuinely claim to be a matchmaker for shoppers looking for great deals on items they really want.

"With access to over one million existing users and investment to further build that base in the coming months, we have also created a compelling proposition for retailers to help drive acquisition."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published