LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work

Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.

The ‘Amazing in motion’ film shows a sequence of stuntmen dressed in LED lightsuits and lit up in quick succession to create the illusion of one illuminated figure sprinting across Kuala Lumpur.

The suits themselves took six weeks to build and each one contained a total of 1,680 LED lights.

Brand: Lexus

Agency: CHI & Partners

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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