LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work

Leaping through trees and over people's heads, diving under water and even dropping from skyscrapers, the LED-clad figures in the new Lexus ad take the act of a stunt to a new level.

The ‘Amazing in motion’ film shows a sequence of stuntmen dressed in LED lightsuits and lit up in quick succession to create the illusion of one illuminated figure sprinting across Kuala Lumpur.

The suits themselves took six weeks to build and each one contained a total of 1,680 LED lights.

Brand: Lexus

Agency: CHI & Partners

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published