FCB Inferno wins apprenticeships contest
FCB Inferno has been appointed by the Department for Business Innovation and Skills (BIS) to work on a year-long campaign to promote apprenticeships to young people.
FCB Inferno beat Abbott Mead Vickers BBDO, M&C Saatchi and Ogilvy & Mather to win the multimillion-pound pitch, which was run through the Crown Commercial Service and was open only to agencies on the Government's roster.
BIS has previously worked with St Luke’s, which is not on the Government roster, and DLKW Lowe (Delaney Lund Knox Warren at the time).
A spokeswoman for BIS, said: "The Department for Business, Innovation and Skills in partnership with the Skills Funding Agency have appointed FCB Inferno to take forward a multi-media campaign to promote the benefits of apprenticeships to young people, parents and their influencers."
In June, FCB Inferno won a government roster pitch for Sport England, to create a campaign encouraging more women to take part in sport. In April, the agency won a government roster pitch for the state-run savings bank, National Savings & Investments.
FCB Inferno also won two Government briefs in 2013, one for the National College for Teaching Leadership and one for the Money Advice Service.
This article was first published on campaignlive.co.uk
- Marketing Manager Ball & Hoolahan £80,000 per annum + Car or c/a, South East England
- Marketing Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £45,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + c/a, London (Central), London (Greater)
- Qual Research Executive Ball & Hoolahan £30,000, London (Central), London (Greater)
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media