FCB Inferno wins apprenticeships contest
FCB Inferno has been appointed by the Department for Business Innovation and Skills (BIS) to work on a year-long campaign to promote apprenticeships to young people.
FCB Inferno beat Abbott Mead Vickers BBDO, M&C Saatchi and Ogilvy & Mather to win the multimillion-pound pitch, which was run through the Crown Commercial Service and was open only to agencies on the Government's roster.
BIS has previously worked with St Luke’s, which is not on the Government roster, and DLKW Lowe (Delaney Lund Knox Warren at the time).
A spokeswoman for BIS, said: "The Department for Business, Innovation and Skills in partnership with the Skills Funding Agency have appointed FCB Inferno to take forward a multi-media campaign to promote the benefits of apprenticeships to young people, parents and their influencers."
In June, FCB Inferno won a government roster pitch for Sport England, to create a campaign encouraging more women to take part in sport. In April, the agency won a government roster pitch for the state-run savings bank, National Savings & Investments.
FCB Inferno also won two Government briefs in 2013, one for the National College for Teaching Leadership and one for the Money Advice Service.
This article was first published on campaignlive.co.uk
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Account Executive Story Recruitment £20-23k depending on experience, Central London
- Senior Brand Consultant / Senior Brand Strategist Story Recruitment £60-80k+ dependent on experience, Central London
- Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
- Advertising tech companies make up fifth of Britain's fastest-growing businesses
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4