Dollar Shave Club cuts through competition on Vine

Dollar Shave Club are at it again and Sony pumps up the jam as Marketing, with the help of Unruly, reveals some of the most creative Vines from brands this week.

Their YouTube videos are viral hits and now Dollar Shave Club are porting their creativity over to Vine to promote their #bladesleeve.

In the run up to 4 July weekend, Honda have taken to the six-second looping video service with a comedic Vine to wish everyone a safe holiday.

And Sony Electronics literally pump up the jam with their new range of #HiResAudio headphones in this Vine.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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