Are we approaching the end of the Wonga story?

In the aftermath of the fake lawyer letters scandal and the resulting £2.5m compensation bill, Wonga's reputation is in tatters. In fact, its very existence is in jeopardy as an impending legal battle with regulators begins to form.

For many, including certain politicians and the church, these revelations have been met with gleeful delight.

Despite strong customer approval ratings and numerous awards, Wonga has never shaken off its vocal critics.

What’s wrong with Wonga?

Given a chance, the payday lender could table a strong case. It protects borrowers from loan sharks or losing possessions to pawn shops, and allows some to avoid extortionate late bank fees.

But, Wonga’s intentions and story have consistently been high-jacked, rightly or wrongly, by the naysayers.

A short animated film, from PRWeek and Electric Airwaves, delves into the Wonga story and asks "What Can They Do?". As it stands, another scandal might just finish it off.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published