Why marketers should avoid Apple's 'bleeding edge' approach to digital technology

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.

In this video, produced in partnership with creative agency Team Darwin, we speak to Shadi Haliwell, group marketing and creative director at Harvey Nichols, Rob Lowe, marketing and product development director at BBC Worldwide, and Anthony Newman, product marketing director at Cancer Research UK.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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