How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures

Sony Pictures used the eBay homepage takeover to drive 4.8 million video views for The Amazing Spider-Man 2 cinematic release.

The digital solution had to be able to connect engaged consumers to all digital promotions of the film, including trailers, competitions, ticket sales, games, pre-populated tweets and other social media content.

eBay's native pushdown (NPD) format was ideally suited to run compelling creative linked to multiple digital promotions. Pairing the NPD with auto play video ad displays enabled the key objective of ‘day of release video views’ to be delivered at scale. This was supported via ROS video ads targeting users with relevant shopping behaviours, directing them to a brand page featuring all promotions featured in the NPD.

The film studio achieved reach and awareness, combined with high dwell times for video views by running a one day homepage takeover (HPTO) supported with highly targeted impressions driving traffic to a dedicated brand page.

Find out more here.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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