From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming

From full beards to mutton chops, pencil moustaches to pompadours, the handlebar to the goatee, Gillette's '100 years of hair' ad has it all.

The ad declares that "man changes with the times, and we change with man", as it introduces its new razor, Gillette Body, for the era of manscaping.

Brand: Gillette

Agency: Grey London

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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