Lego's partnership with Shell 'not awesome', according to Greenpeace viral

Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.

The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.

The ad features a solemn cover version of the theme song from the recent Lego movie, ‘Everything is Awesome’.

Brand: Greenpeace

Client: Mel Evans, Arctic campaigner, Greenpeace

Agency: Don’t Panic

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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