Lego's partnership with Shell 'not awesome', according to Greenpeace viral

Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.

The film is the latest phase in Greenpeace’s campaign to get Lego to end its ties with Shell, after the Danish toymaker released a statement defending its association with the brand last week.

The ad features a solemn cover version of the theme song from the recent Lego movie, ‘Everything is Awesome’.

Brand: Greenpeace

Client: Mel Evans, Arctic campaigner, Greenpeace

Agency: Don’t Panic

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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