Six stats all drinks brands need to know after Wimbledon 2014

Marketing rounds up key stats from this year's Wimbledon competition with the help of Brandwatch.

This year's Wimbledon drinks sponsors were Robinsons fruit squash, Lansons champagne, Stella Artois and Evian. They were mentioned a few times in social posts.

But, in a shorter space of time, one brand stood above the competition at last year's event.

This year, Evian did very well from the competition.

And levaraged celebrity endorsement well...

And when it came to sponsors, Andy Murray only just managed to keep ahead of former British pro, Tim Henman in share of online chatter.

But, with a smaller share of voice, champagne brand Lansons took the sentiment crown...

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published