Six stats all drinks brands need to know after Wimbledon 2014

Marketing rounds up key stats from this year's Wimbledon competition with the help of Brandwatch.

This year's Wimbledon drinks sponsors were Robinsons fruit squash, Lansons champagne, Stella Artois and Evian. They were mentioned a few times in social posts.

But, in a shorter space of time, one brand stood above the competition at last year's event.

This year, Evian did very well from the competition.

And levaraged celebrity endorsement well...

And when it came to sponsors, Andy Murray only just managed to keep ahead of former British pro, Tim Henman in share of online chatter.

But, with a smaller share of voice, champagne brand Lansons took the sentiment crown...

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published