Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade

As Justin King officially leaves Sainsbury's, Marketing recaps some of the video highlights of his time at the retailer.

From holding a toad to holding his own in a table tennis match against school children, the chief executive joined the brand in March 2004.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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