The latest spot for Go Ahead does not make Maisie McCabe want to dance like a girl from Rio: "This spot does not match up to the quality of the McVitie’s relaunch ads. It’s derivative (I could be watching a recent Cadbury ad) and I doubt anything with 57 calories could get you busting a groove."
Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London
UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire
Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater)
Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.