The latest spot for Go Ahead does not make Maisie McCabe want to dance like a girl from Rio: "This spot does not match up to the quality of the McVitie’s relaunch ads. It’s derivative (I could be watching a recent Cadbury ad) and I doubt anything with 57 calories could get you busting a groove."
Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5
Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater)
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Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.