Singapore anti-gambling ad slammed on Twitter after picking a winner
A campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany's routing of Brazil.
The TV spot, which aired in Singapore during the half time break of Brazil and Germany’s 2014 Fifa World Cup semi-final last night, showed children discussing what team they wanted to win the tournament.
At the end of the spot, a sad-looking child says he hopes Germany wins because his dad has bet his lifesavings on the team. When it aired, Germany was 5-0 up against Brazil and would go onto win 7-1.
The ad was widely shared and discussed on social media sites such as Twitter and Facebook, with comments like "well, the National Council for Problem Gambling’s ad just backfired" and "all hail the National Council of PROPHETIC GUESSING".
The campaign, called 'Kick The Habit, was launched at the beginning of the World Cup to counter the usual increase in gambling associated with the competition and also includes print, radio and outdoor executions.
The creative agency behind the print campaign was Goodfellas, while Two Oceans Film company shot and produced the TV ad. UM Singapore was the media agency.
This article was first published on campaignlive.co.uk
- Head of Creative / Lead Creative | Leading technology/gaming br Salt £80000 - £100000 per annum, City of London
- Digital AM to AD - entertainment clients become £28k-£45k, Surrey
- Digital Snr AM become £35k-£40k, Surrey
- Mid-Senior Level User Interface and User Experience Designer Salt £30000 - £50000 per annum, City of London
- Communications Executive EMR | Specialist Marketing Recruitment £200 per day, City of London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'