Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine

Sony celebrates Germany's dramatic victory as Marketing, with the help of Unruly, reveals some of the most creative Vines from brands this week.

Sony: celebrates Germany's 7-1 win over Brazil
Sony: celebrates Germany's 7-1 win over Brazil

Lots of brands jumped to action during the World Cup semi-final in which Germany trounced hosts Brazil 7-1. Sony were quick to release a Vine recapping all eight goals in not-so-vivid detail.

Meanwhile, retailer Next was preparing for the men's final at Wimbledon

Elsewhere, Brian Gavin Diamonds celebrated American Independence Day in stop-motion style with their first Vine.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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