Jet2.com kicks off pitch for advertising account

Jet2: in talks with ad agencies
Jet2: in talks with ad agencies

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account.

Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also based in Leeds, is the incumbent.

A Jet2 spokeswoman said: "There is no-one available to comment on this."

Carat Leeds handles Jet2’s media planning and buying account and is not affected by the review.

Brilliant Media oversaw the business before Carat’s appointment.

In 2011, the Advertising Standards Authority banned a TV ad from the airline for misleading consumers about its services. The regulator had received five complaints that the spot implied baggage allowance was included in the ticket price.

The company responded at the time by saying that the ad promoted its services and benefits but did not state that baggage was free.

In 2008, Jet2 changed its positioning from "the north’s favourite airline" to "friendly low fares" in a bid to separate itself from other budget airlines that did not invest in customer service.

Jet2 flies to UK and European destinations.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published