Jet2.com kicks off pitch for advertising account

Jet2: in talks with ad agencies
Jet2: in talks with ad agencies

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account.

Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also based in Leeds, is the incumbent.

A Jet2 spokeswoman said: "There is no-one available to comment on this."

Carat Leeds handles Jet2’s media planning and buying account and is not affected by the review.

Brilliant Media oversaw the business before Carat’s appointment.

In 2011, the Advertising Standards Authority banned a TV ad from the airline for misleading consumers about its services. The regulator had received five complaints that the spot implied baggage allowance was included in the ticket price.

The company responded at the time by saying that the ad promoted its services and benefits but did not state that baggage was free.

In 2008, Jet2 changed its positioning from "the north’s favourite airline" to "friendly low fares" in a bid to separate itself from other budget airlines that did not invest in customer service.

Jet2 flies to UK and European destinations.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published