Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness

The latest virals from Burger King, Apple and Guinness

Burger King: used its flagship Whopper burger to spread a pro-tolerance message
Burger King: used its flagship Whopper burger to spread a pro-tolerance message

Burger King Proud Whopper

Burger King US launched a ‘Proud Whopper’ in time for this year's Gay Pride. The twist is that although the wrapping is rainbow-coloured, the burger isn’t any different to the standard one, proving the point that we’re all the same on the inside.

Apple - iPhone 5s - TV Ad - Parenthood

This US TV ad shows that Apple has cracked parenting as well. This film is accompanied by a song called "Life of Dreams" by Julie Doiron.

Guinness Commercial: Empty Chair

After the wheelchair basketball bromance ad, Guinness is back with another tear-jerker. This time it’s about a landlady at a bar who leaves a pint of the black stuff out every night for a returning soldier who finally comes back.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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