Kick-ass girl beats up shopping centre staff in music video

A beaten, bloodied woman wanders dazed around a shopping mall, fights security guards and generally causes mayhem in a music video for two-piece rock band Royal Blood.

The three-minute video, which is punctuated by the heavy bass riffage of Royal Blood single 'Figure It Out', uses red and blue lens filters to obscure and reveal various details in the film, a nifty plot device that progresses the narrative.

Client: Sam Seager, senior video commissioner, Warner Bros

Brand: Royal Blood

Creatives: Ninian Doff (director)

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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