Marketing directors need to step outside 'marketing box' to earn seat on the board

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look into how marketing is earning its seat at the boardroom table.

In this video, produced in partnership with creative agency Team Darwin, we speak to David Thomas, general brand manager marketing at Virgin Holidays, Annabel Venner, global brand director at Hiscox, and Marc Sands, chief marketing officer at Christies.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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