Marketing directors need to step outside 'marketing box' to earn seat on the board

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look into how marketing is earning its seat at the boardroom table.

In this video, produced in partnership with creative agency Team Darwin, we speak to David Thomas, general brand manager marketing at Virgin Holidays, Annabel Venner, global brand director at Hiscox, and Marc Sands, chief marketing officer at Christies.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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