Samsung pities the iPhone 'wall huggers'

Oh, the iPhone wall huggers. Attached to plug sockets the world over, the low capabilities of their phone's batteries cause these poor people to miss out on the most basic of human-and-phone interactions.

Or so Samsung would have you believe. While iPhone batteries can certainly be found wanting, this ad shows Apple's advocates forced to find refuge on floors and benches in order to charge up their phones, while Samsung brandishes the new Galaxy S5's interchangeable battery and seeming inability to run down in their hapless faces.

Brand: Samsung US

Agency: 72andSunny

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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