Samsung pities the iPhone 'wall huggers'

Oh, the iPhone wall huggers. Attached to plug sockets the world over, the low capabilities of their phone's batteries cause these poor people to miss out on the most basic of human-and-phone interactions.

Or so Samsung would have you believe. While iPhone batteries can certainly be found wanting, this ad shows Apple's advocates forced to find refuge on floors and benches in order to charge up their phones, while Samsung brandishes the new Galaxy S5's interchangeable battery and seeming inability to run down in their hapless faces.

Brand: Samsung US

Agency: 72andSunny

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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