Morrisons' pun-tastic ads show off new London delivery service

For all the Londoners that have been waiting for Morrisons to start delivering to you: the day has come, and with more puns than expected.

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The outdoor campaign promoting Morrisons.com's new service in the capital uses food items to create the names of iconic London areas.

Thats right, from Mornington Cress-ent to West Mince-ster, Lime House to Picalilli Circus, Fins-berry Park to Totten-ham, it's all there.

Brand: Morrisons

Agency: DLKW Lowe

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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