Amazon asks permission to trial Prime Air drone delivery service

Amazon has requested permission from the US Federal Aviation Administration (FAA) to begin testing its Prime Air service using drones to deliver packages to customers in 30 minutes or less.

Amazon: seeks approval to trial its Prime Air drone delivery service
Amazon: seeks approval to trial its Prime Air drone delivery service

The ecommerce firm revealed plans to deliver goods with unmanned, miniature drone-style aircraft in December last year.

In a letter to the FAA, Amazon confirmed it is developing drones capable of travelling at up to 50 miles an hour and carrying packages weighing up to five pounds.

With commercial use of drones banned in the US, Amazon is requesting it be allowed to test the aircraft at its own premises, away from aviation hubs and urban areas.

The letter states: "We believe customers will love it, and we are committed to making Prime Air available to customers worldwide as soon as we are permitted to do so."

Paul Misener, Amazon's vice-president of global public policy, added in a statement: "We're continuing to work with the FAA to meet Congress's goal of getting drones flying commercially in America safely and soon. We want to do more research and development close to home."

Last year, the company posted a video on YouTube showing an order being made by a customer, the order being processed at an Amazon warehouse, and then being flown direct to the customer’s home by a drone. Amazon has also set up a microsite with details of the project.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published