Premier League rolls back into town with moody BT Sport ad

With the World Cup over for another four years, all eyes move back to the soap opera that is the Premier League and the on-going battle between broadcasters Sky and BT.

BT Sport is the first to flex its muscles with this dramatic 60-second TV ad featuring new ambassdor Jose Mourinho, centred around Liverpool's victory over Arsenal in February. The campaign features the new tagline, "You have to see it to believe it."

Brand: BT Sport

Agency: AMV BBDO

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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