EC suggests restrictions on online gambling advertising
The European Commission has recommended a series of measures to protect consumers from online gambling services, including ensuring that their advertising is more socially responsible.
Through a "recommendation" published yesterday, the EC has encouraged member states to adopt a range of principles for online gambling services and their advertising in order to protect players and minors.
In the recommendation, the EC said the "advertising and sponsorship of online gambling services should be more socially responsible and transparent".
The recommendation continued: "It should not make unfounded statements about chances of winning, exert pressure to gamble, or suggest that gambling resolves social, professional, personal or financial problems."
Michel Barnier, the vice-president responsible for internal market and services at the EC, said: "We must better protect all citizens, and in particular our children, from the risks associated with gambling.
"We now look to the member states, but also to online gambling operators, to match our ambition for a high level of consumer protection throughout the EU in this fast-growing digital sector."
EC recommendations are non-binding instruments used to tell the European Union member states what actions it expects them to take to improve a situation, at the same time as allowing them some flexibility on how they achieve it.
This article was first published on campaignlive.co.uk
- Head of Sales - Entertainment Ultimate Asset Ã‚£45000 - Ã‚£55000 per annum + BONUS & BENEFITS, City of London
- Owned Media Director - SEO Ultimate Asset Ã‚£45000 - Ã‚£50000 per annum + Amazing Benefits, London
- Head of Search - SEO Ultimate Asset Ã‚£55000 - Ã‚£65000 per annum + Amazing Benefits, Reigate
- Category Manager Ball & Hoolahan £48,000 + Car/ Car Allowance, London (Central), London (Greater)
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake