Evolution of man told through Vine for Dawn of the Planet of the Apes movie

A US cinema chain has retold the evolution of man to promote its screenings of 'Dawn of the Planet of the Apes' as Marketing, with the help of Unruly, rounds up this week's best branded Vines.

Vine: evolution of man offering promotes Dawn of the Planet of the Apes
Vine: evolution of man offering promotes Dawn of the Planet of the Apes

Regal Cinemas, the US cinema chain, has used stop motion and paper silhouettes to promote its screenings of the second instalment in the Planet of the Apes reboot franchise, 'Dawn of the Planet of the Apes'.

Meanwhile, LG UK demonstrated the German victory over World Cup hosts Brazil by showing one of their motorised vacuum cleaners carrying Germany's colours disposing of a Brazilian flag.

And finally, Nokia hits the streets of London in a magical Vine that makes a man with a bike appear from within one of its devices. "Wheelie" good work.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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