Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums’ First World War ad is worth remembering: "There’s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and directed by Darren Dubicki through Aardman and Big Buoy.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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