Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums’ First World War ad is worth remembering: "There’s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and directed by Darren Dubicki through Aardman and Big Buoy.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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