Turkey of the week: Flava-It, Code Computerlove

Jeremy Lee thinks the Flava-It campaign has put advertising back by a few decades: "Some people at a hipster party share some meat baps, then one of the girls goes on a suggestive journey riding an anime sausage – all in the name of mixed herbs. Not funny. Just puerile."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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