Hottest virals: BMW M4 thrills with white-knuckle drive, plus Nike's Jordan Brand and Apple

The latest virals from BMW, Jordan Brand and Apple

BMW M4 thrills with white-knuckle drive
BMW M4 thrills with white-knuckle drive

BMW M4 - "Ultimate Racetrack"

BMW showcases its sporty M4 with a daredevil drive around an aircraft carrier.

RE2PECT

Jordan Brand has created a star-studded film to pay tribute to Derek Jeter,the 40-year-old New York Yankee player. Jay-Z, Tiger Wood and Michael Jordan are among those ‘tipping their caps’ to the Nike-sponsored legend.

Pride

Thousands of Apple employees from around the world marched in the San Francisco Pride Parade because, according to the tech giant, "inclusion inspiries innovation".

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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