Ten things you need to know

Ten things you need to know

Quiet Storm pick up Young's

Young's Seafood has appointed Quiet Storm to handle its advertising account, ending its relationship with Mother.

Time Warner declines Fox offer

Time Warner has rebuffed an $80 million takeover bid by 21st Century Fox.

Auckland joins ESI Media

Steve Auckland, the managing director of Metro, is joining ESI Media as chief executive in October. He will replace Andrew Mullins, who stepped down last week.

Leo Burnett nets NSPCC brief

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.

Trio bid for DAB multiplex

Bauer Radio and UTV Media have formed a partnership with the transmission company Arqiva to bid for the second national DAB multiplex.

Marlboro owner seeks agency

Philip Morris International, the company that owns the cigarette brand Marlboro, has approached agencies to discuss its social media arrangements.

ASA bans Jaguar Land Rover ad

The Advertising Standards Authority has banned Spark44 London’s Jaguar Land Rover ad starring the actor Tom Hiddleston for encouraging drivers to behave irresponsibly.

Coke was best on social media

Coca-Cola was the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most followers on Twitter.

IPA awards entries announced

Campaigns for brands including The Lego Movie, Specsavers, KitKat, Virgin Trains, BT, McDonald’s and O2 are among the 70 entries for the biennial IPA Effectiveness Awards, which will be held on 27 October.

Betfred replaces incumbent

Betfred has appointed Brothers and Sisters to its £5 million creative account after a competitive pitch organised by Creativebrief, replacing the incumbent, BJL.


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1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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