Top 10 ads of the week: KFC's World Cup 'Rio Trio' cleans up

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

KFC: most-recalled ad
KFC: most-recalled ad

KFC's World Cup 'Rio Trio' ad is the most-recalled ad this week, alongside Barclays, leaving fast food rival Burger King in third position.

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 34%

Brand: Barclays

Agency/TV Buyer: BBH/Maxus

Recall: 34%

Brand: Burger King

Agency/TV Buyer: David/Starcom

Recall: 32%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 31%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%

Brand: Victoria Plumb

Agency/TV Buyer: Principles Agency/Carat

Recall: 28%

Brand: Wrigleys Airwaves

Agency/TV Buyer: AMV BBDO/MediaCom UK

Recall: 27%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 24%

Brand: Carte Dor

Agency/TV Buyer: Adam & Eve/DDB/Mindshare

Recall: 22%

Brand: Tesco

Agency/TV Buyer: Weiden & Kennedy/Initiative UK

Recall: 20%

Adwatch research was conducted from 10 to 14 July 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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