Stella Artois presents The Sandman, the man behind the cruellest golf bunkers

"The finest traps on Earth are utterly beautiful, and yet, completely deceiving," a voiceover says, against the image of fly being squished to death by a venus fly trap.

"For him, their failure is his triumph," it continues, as the perfect sand bunker is carefully trimmed and raked, ready for The Sandman to prevail at this year's Open Championship.

Brand: Stella Artois

Agency: Mother London

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More