Nike tells Brazil to embrace Olympic 'tomorrow' and forget World Cup disaster

With the country still smarting after its ignominious exit from this summer's World Cup, Nike is encouraging Brazilians to forget about that 7-1 thrashing by Germany and look forward to future glory at the 2016 Olympic Games in Rio de Janeiro.

Nike tells Brazil to forget the World Cup and look forward to Rio 2016
Nike tells Brazil to forget the World Cup and look forward to Rio 2016

The 60-second film tells viewers in Brazil that "tomorrow starts now", with clips of athletes such as sprinter Ana Claudia Lemos, basketball players Leandrinho and Anderson Varejão and volleyball stars Clara and Carol Salgado.

Read Sao Paulo-based consultant Jerry Clode on how brands can help to ease Brazil's post-World Cup hangover.

Brand: Nike

Agency: Wieden + Kennedy Sao Paulo

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published