Looking back: How brands celebrated the birth of Prince George who turns one today

From Coke to Tesco to Jelly Babies, Marketing takes a look back at the brand activity surrounding the birth of royal baby Prince George a year ago today.

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The Sun and The Times used their own publications to welcome George's arrival with ads congratulating the royal couple. The Sun ad also ran across JCDecaux’s Transvision screens in rail stations.

Ryanair used the news about the royal baby to temporarily rebrand as "Ryanheir", while a Warburtons ad announced, "One's bun is done".

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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