By Louise Ridley, campaignlive.co.uk, Wednesday, 23 July 2014 12:59PM
New Look approached agencies last week to request information, which may later lead to a pitch process.
ZenithOptimedia is the incumbent on the media business. New Look’s digital business, including SEO, is run by Forward 3D, which is not affected by the review.
New Look declined to comment.
In August last year, the retailer sent out a request for information to agencies and considered outsourcing its social media activity for the first time. It is not clear whether this led to an appointment.
New Look is an independent retailer and has more than 1,000 shops in Europe, the Middle East and Asia.
This article was first published on campaignlive.co.uk