Pitch Update

Samsung: 72andSunny, BBH, Cheil, CHI, Grey, Burnett and W&K are involved
Samsung: 72andSunny, BBH, Cheil, CHI, Grey, Burnett and W&K are involved

Samsung’s global advertising review, which kicked off in April, is gathering momentum. The Korean electronics company is in discussions with agencies including 72andSunny, Bartle Bogle Hegarty, Cheil, CHI & Partners, Grey, Leo Burnett and Wieden & Kennedy. CHI was responsible for last year’s global "charge" spot.

McCain Foods, which had kept denying it was reviewing, has suddenly drawn up a longlist of six agencies to pitch for its £20 million ad account. Chemistry meetings are planned for mid-August, with the review – which includes the incumbent, BMB – due to be oven-ready by the end of September. The process is being run through Roth Observatory.

Other new reviews include Aer Lingus (still at the RFI stage) and Mitchells & Butlers, which is due to shortlist next week after chemistry meetings.

And, finally, Creativebrief has told Abbott Mead Vickers BBDO, Adam & Eve/DDB, Rainey Kelly Campbell Roalfe/Y&R and The Brooklyn Brothers that they won’t hear from Virgin Atlantic for a few weeks.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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