Ten things you need to know

Chris Maples departs Spotify

Chris Maples, the vice-president of Europe at Spotify, has left his role with the music company after three years.

Facebook lures Smirnoff’s Klein

Facebook has recruited the Smirnoff global marketing chief, Michelle Klein, to oversee its relationships with agencies and clients internationally.

Bloomberg appoints Teeman

Bloomberg Media has appointed the former DMG Media and BBC Magazines leader Matt Teeman as its EMEA commercial director.

Forbes family sells business

The Forbes family has sold a "majority stake" in its publishing company Forbes Media to a group of international investors, ending a 97-year dynasty started by Bruce Forbes.

CBS buys US poster company

Van Wagner, the US outside poster company, has sold its billboard business to CBS Outdoor in a $690 million deal.

Sherman in new Omnicom role

Peter Sherman, an executive vice-president at Omnicom, has been appointed as the holding group’s executive vice-president for innovation and cross-agency collaboration.

Sky takeovers near completion

BSkyB’s proposal to take over Sky Italia and Sky Deutschland could be finalised by the end of the month, according to industry analysts.

Droga5 wins Belvita account

Belvita, the Mondelez-owned breakfast-bar brand, has brought in Droga5 Europe to handle its European advertising account.

Google makes Q2 income jump

Google has exceeded analysts’ expectations by posting a 22 per cent leap in second-quarter revenues, driven by a 25 per cent increase in paid clicks. However, cost-per-click has continued to decline.

Tesco swaps Clarke for Lewis

The Tesco boss Philip Clarke is stepping down to be replaced by the Unilever president of personal care, Dave Lewis, as it plots a recovery from its recent poor performance.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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